The Great Recession vs The COVID-19 Recession

Updated: Oct 16, 2020

Publisher: Yash Kejriwal

Recession is a foregone conclusion and comparisons to the 2008-09 financial crisis are being made to give context to the severity of the current situation. However, while the economy is in decline, the factors leading to The Great Recession, its duration, and lasting impact on consumers are (and will be) very different. This report discusses how, why, and what it means for companies and brands today.

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