Emotional Marketing

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.


EXAMPLE:


Birla Sun Life Insurance

This ad will melt your heart. Called Khud ko kar buland itna the commercial plays out like a short film. The clip that runs for over 3 minutes features the story of a father and his autistic son. It’s got all the emotional ingredients right – the husband has lost his wife, his son has autism, to add more to his woes he loses his job just when he plans to get his son enrolled in an autism-specific school. As the ad concludes we see the father-son duo laughing and having fun moments together – thanks to Birla sun Life Insurance. An example of subtle marketing that packs an emotional punch.


LINK: https://youtu.be/aHcEjdmM3Q4

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