Food Delivery Industry projects a positive trajectory in Tire-2 cities
Both Food Delivery giants, Swiggy and Zomato, has seen its volume and gross merchandise value (GMV) go double for tire 2 cities, according to Swiggy, some even performing at 150% of pre covid levels. 1 in every 5 Zomato customer, pre-covid, opening their app from smaller towns. Swiggy said that during the ongoing cricket season, Tire 2, 3 cities have performed exponentially, with dinner meal time has witnessing a 1.5X growth. With 7000 new restaurants on boarding on a monthly basis, Swiggy is said to have recovered almost 85% of its pan-India food delivery, while Zomato has delivered close to 92 million orders since lockdown and expects to grow at 15% month to month basis.