Bharti Airtel enters cloud communications market, launches 'Airtel IQ'

Slow Dance

Adarsh Nair, Chief Product Officer, Bharti Airtel, said "Airtel IQ is first amongst several game changing products that we will be bringing to the market. Airtel IQ, a cloud-based omni-channel communications platform, aims to enable brands to deepen engagement with customers through timely and secure communication. The new platform could translate into 30-40 per cent cost reduction for enterprises as compared to traditional models. Companies like Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ in the beta phase.

Airtel IQ aims to eliminate the need for multiple communication platforms for different channels and runs on a pay-as-you-go model meaning that the costs for enterprises would depend on the consumption levels

"With just a slice of code, businesses can embed communication services such as voice, SMS, IVR (interactive voice response) in their applications and digital properties across desktop and mobile, all through a unified platform," a company statement said.

For an example, Airtel said, for a customer ordering food through an online platform and calling the delivery agent to find out the status of her order, the entire communication is conducted seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.